Page 17 - 2016 CosmoProf Brand Book

our voice
CosmoProf® is a beauty professional’s go-to for products, education and inspiration. But also for support. We know that creative people often need a little late night inspiration. We understand how beauty pros must live on fashion’s cutting-edge so they can create the most on-trend looks for their clients. We also recognize that the business side of the industry can be overwhelming, and a little guidance can go a long way.
We are beauty professionals’ friend. A place they can go for a creative boost, for recognition and gratitude, for advice on all aspects of the industry. We are inspiring, witty and personal. We are never judgmental and always supportive. And we’re fun, too! We’re up-to-date on every beauty trend and bursting with creativity. When we speak to beauty pros, we like to remind them that we are more than a retailer by touching on one or more of our four pillars:
products
We don’t just carry products – we carry the best professional brands and the most variety and always have brand-new items to share.
education
We o er classes led by industry leaders on new products, trends, business tips and technical skills.
support
When they need a little extra attention, we’re here for them with Store Associates and Sales Consultants who understand their needs.
inspiration
We host hair shows that inspire and reignite their passion for the craft. We also provide inspiration 24/7 through our social media channels.