Page 23 - 2016 CosmoProf Brand Book

INSPIRATION
Inspiration pushes us forward. It takes us to new places we always dreamed of going. Inspiration breaks glass ceilings. It’s always looking forward, always asking, “What’s next?” And beauty professionals are always there to answer, loud and clear. Our industry is elevated through the creative visions of beauty pros — your artistic reinventions of techniques, your willingness to work fearlessly, your dedication to always push yourselves further. You are artists, pioneers and life-changers. You are inspirations.
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EXPRESSION
Expression is multi-faceted. It drives individuality and inspires creativity. It creates artists, makes believers out of the doubtful. It validates the dreamer in us all, gives weight to our loftiest ideas. It elevates us, pushes us and gives us a con dence we’ve never known. Beauty professionals push each other to be more than the status quo, to be bigger than what came before and to help invent the future that lies ahead. You are living proof that the power of expression is never-ending and uncompromising.
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INVENTION
When artistic vision meets professional execution, something magical happens. People take notice. Imaginations are stirred. An industry is turned on its head. Beauty professionals are masters of invention. You develop new techniques using cutting-edge products and tools, combining science and artistry in revolutionary ways. You create fashion-forward looks that challenge the industry and lift it to new heights. You build worldwide communities from the ground up, because you know how important support and inspiration is in this business. You are true originators, artists and experts. You are inventors.
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BEAUTY IS MY
OUTLET
“Being a beauty professional gives me the freedom to be an individual, create one-of-a-kind art and empower others to be their very best selves. I have the ability to change lives, and there’s something very beautiful and inspiring about that. This industry runs on creativity, and I’m powered by the passion of my peers. I’m Licensed To CreateTM, and I do, every day.”
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art inspiration
The spirit of the beauty industry is electric. It inspires and teaches. It pushes boundaries. It is everywhere, every moment, and always evolving. It’s you. Rediscover your passion here at Spring Style, where art and inspiration come to life.
april 9-10 – san jose, ca
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find your shade of inspiration
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