Beach Party E-blast

Beauty Beach Party is a campaign concept created for our July/August liter sale. The objective of this campaign is to generate buzz and excitement around this sale. A retro, surf-shop style logo and beach elements are used throughout the various campaign components. The overall design is created for direct mail, shopping guide, digital communications and in-store signage. This is a responsive e-blast created for optimal viewing for both mobile and desktop formats.

View the live html responsive e-blast